I’m sure you’ve heard of podcasts before, you may have even listened to a few. I was the same 6 months ago. I had listened to a few shows on and off, but I never really took podcasts seriously as a small business marketing tool or even from a learning/personal development perspective.
Perhaps I thought that podcasts were only for big players, or maybe I just never gave it enough thought. I’m not 100% sure and I guess it doesn’t really matter now.
My perspective has completely changed to the point that I’m getting deeper and deeper into the podcasting community from both a publisher and a consumer perspective.
I urge you to read this article and dig into the podcasting community and see if it’s for you.
Developing my content marketing strategy
I have been a part of the blogging community for 4 years or so. This has included writing, reading, commenting, sharing and helping other business people with their blogs. My blog has always been central to my content marketing strategy – it’s how I get all my ideas out and communicate with my audience – writing is how I produce all my content.
Podcasts have added an additional layer on to my content marketing strategy and I’m completely pumped up about my podcast and being a part of the podcast community in general.
Here are ten reasons why I started a podcast and I hope that some of these reasons will resonate with you and give you the motivation/inspiration to start yours today.
One – I became an avid consumer of podcast shows
It was about 6 months ago, maybe longer, that a friend and I were discussing the potential for publishing a podcast together. We were inspired by other marketing industry podcasters, but for whatever reason we just never executed it.
It wasn’t until I really started becoming a big consumer of podcasts that I started to take it a lot more seriously. For example, I listen to a few hours of podcasts almost every day. I’ve been a lover of audio content for a long time (audio books) because you can’t read a blog or watch video when you’re driving – but you can listen to content.
I started to really resonate with John Lee Dumas and Marcus Sheridan and what they do – answering questions and interviewing people. It seems so obvious to me now and I really wish that I had started sooner.
I now listen to about a dozen different shows on and off. I can really see the appeal of podcasts and I feel like I’m starting to really get to know the presenters – they’ve become part of my life.
In short – I have experienced the value that podcasts can have first hand, which has helped me to see the potential.
Credit goes out to Andy Brown for recommending dozens of shows to me and inspiring me to start my own podcast through publishing his own show (Click here to listen to Andy’s marketing podcast).
Two – A podcast is a valid business model
Once I started to dig a little deeper I found a few podcast hosts that were leading the way (Pat Flynn, John Lee Dumas to name a few), and I realised that they had actually built a business around their podcast. Not only that, but they were producing monthly income reports that showcased an income of $100,000’s! I was blown away by the large monthly recurring income and the complete transparency and honesty of their business philosophy.
Three – I’ve always got something to talk about
I’ve got 100s of blog article and eBook ideas, lots to say about content marketing and what’s going on with Learning Everyday. However, I don’t have all the time I’d quite like to write it all down. This is one area where The Marketing Academy Podcast has really changed things for my content strategy.
I now have a platform that I can use to speak directly with my audience about whatever is on my mind right now. It’s certainly not as intensive as writing a blog, and just like you, I can speak faster that I can write.
So, in short, the podcast has allowed me to get my content out quicker and easier.
Four – I dictate a lot of my written content
This probably won’t make a lot of sense, but for the past year or so I have been dictating a lot of my blog article content. As soon as I published my first podcast it hit me and I wondered why I hadn’t started sooner because I was doing most of the work anyway! This was a ‘light bulb’ moment for me. I still dictate content, but I just publish it as a podcast instead of having it transcribed!
Five – The technological barriers are low
My first 7 or 8 shows were all fully produced with a lapel microphone connected to my iPhone – seriously. I recorded, edited and published the show to Soundcloud all from my iPhone. Click here to get the full instructions to follow exactly what I did to produce The Marketing Academy Podcast – from Ed Dale and how he produces Walking With Larry podcast.
As with everything, you develop your skills as you practice, and now my process is a little different. However, I will most likely continue to produce podcasts on my iPhone occasionally just because it’s so easy and convenient.
Six – There’s so much great advice and inspiration
At the time of writing this article I have spoken to 6 or 7 people about podcasting to glean information from them about what to do and how to do it. I have also read articles by John Lee Dumas and Pat Flynn who both have great podcast shows and businesses. They have done the right thing by providing really useful information and content to help people like you and I to get started.
I have also joined John Lee Dumas’ Podcasters Paradise so I can really tighten everything up and produce a fantastic podcast show.
With all this great advice right at my finger tips I felt like I had to take advantage of it and give it a whirl…and I’m loving it!
All this step by step information has really inspired me to do it – I felt completely motivated to give it a go and it seemed like a no brainer to me.
Seven – A podcast is very easy to consume
The technology is available now so that you no longer have to download a podcast or be dependent on a wifi connection in order to listen to a show. 3G and 4G a readily available now so you can stream a show directly from your mobile using applications like Stitcher and iTunes.
Cars are now being installed with podcast and radio on demand applications, which means you don’t even need a mobile device. Amazing.
Also, most people listen to audio in the gym, when they are walking, running, etc. I know from my own experience that when I’m doing some housework or something where I’m using my hands and I’m pre-occupied, I can get my headphones in and listen to something that inspires me.
Eight – I wanted to try it for myself and see what happens
As you know, a lot of marketing efforts have to be tried and tested to see if they work for you and your business. I wanted to see if I could get a podcast out consistently and to see if I really enjoyed it.
Also, as someone in the content marketing and small business marketing consultancy space, I really want to be seen to ‘practice what I preach’, and therefore I had the desire and motivation to really give it a go.
I love my business, I’m immersed in content marketing and I’m passionate about what I do, which makes doing something like a podcast really easy for me – the intrinsic motivation is already there.
Nine – Building a community and an audience
After blogging for 4-5 years I really feel good about trying something new to get my message out there. Although the blogs will not stop coming out, I feel that the podcast is another channel where I can connect with people in a different way. I think there is something different about hearing someones voice compared to reading their words on a page – it creates a deeper connection.
A big part of my strategy going forward is to build a community of like minded people, and I can see how a podcast can be large part of the strategy to develop a deeper relationship with people.
Ten – I have a great excuse to reach out to people
I have now got a fantastic platform for interviewing people all over the world. I’ve been spending the past few weeks building a bucket list of all the people I’d love to interview on the podcast and I know that my audience will get a lot from what we talk about. However, there is a selfish reason for it too – I know that I’m going to learn a lot from the people I interview too.
I can’t wait to see where The Marketing Academy Podcast takes me and I hope that you will check in and listen to the show every Sunday at 8pm.
- Are you interested in producing your own podcast show?
- What’s holding you back from getting started?
- Have you looked to see what podcasts are available in your niche?
- Do you have a question about getting started?
Please join the conversation in the comments section below.