Is your website generating customers?
Your website should be generating customers for your business and if it’s not then something needs to change. Your website has the potential to be your number one marketing asset. This is not about design. This is about marketing. Plain and simple.
The purpose of your website should be to turn an anxious visitor into a confident customer. In order to do this, crucial elements must be in place.
Four things your website should be doing, but probably isn’t
Firstly, the impression should be given that you are trustworthy and credible. Your website can’t look like it came out of the 1990’s. First impressions are everything.
Secondly, it should be clear and obvious what you do and how you can meet your visitors’ needs. Your visitor must know immediately that she is in the correct place.
Thirdly, the content should be directly associated with the pains and frustrations of your customers. Frame your content around your customer; there should be more “you” and “you’re” and less “we” and “we’re”.
Finally, make the next step for your customer so clear and obvious that they can’t miss it. The desired action could be to call you, buy from you now, download something, or complete a contact form.
What are you going to do about it?
Do you understand what the purpose of your website is? Is it generating customers for you? Are you tracking the performance of your website? When was the last time you changed the content or updated it?
If you need to make changes to your website, get on and do it. You’ll be amazed how small changes can have a massive impact on the performance of your website. These days there really aren’t any valid excuses for a rubbish website.
Free eBook – no opt-in!
Get more information by downloading a free copy of my most recent eBook – ’5 Things Your Web Developer Won’t Tell You and What To Do About It’. All you need to do is click the image below, there’s no opt-in.
Have a great week!