Blogging for Small Businesses – An Introduction
Over the past few weeks there has been a bit of a trend with the people I have been speaking to. People have been asking me about the value of blogging, what a blog is, and how they can get started.
My Book – Blogging For Small Businesses
Recently I began capturing my thoughts about blogging with the intention of publishing a book called ‘Blogging for Small Businesses‘. Instead of waiting until all the content is ready for a book, what I’ve decided to do is publish the content piecemeal on my blog. This way you can get the content quicker, and I’ll benefit from your input and from publishing it piece by piece. Once I’ve got most of the content out there I intend to put it all in to a publication of some description; either an eBook or a self published book.
Are you interested in blogging?
Whether you contribute to a blog now or you don’t even know what a blog is, I hope that my articles over the next few weeks and months will encourage you to start publishing your thoughts, experiences and stories to the Internet and sharing them with your audience. I’d love it if you got involved and contributed your own thoughts and experiences along the way.
“I feel that it’s my job to encourage you to start your own blog about the topic you’re passionate about and the business you are building and growing.” – Chris Marr
The major benefits of blogging for business
As an introduction, I’m going to build upon a previous blog article that I published back in July 2013 – 3 reasons why you need to have a blog on your website. Instead of focussing on the benefits for your website, I’d like to highlight some of the other major benefits of blogging for your business and for your own personal development.
Blogging increases your credibility and authority
When people are deciding whether to do business with you or not they will probably look at your website. They will have a look around to get a feel for what it is you do and how you do it. A blog is a great way to not only add credibility but it will also give people an insight into what you know and an insight into your personality.
What you publish can position you as an authority in your subject and contribute to securing new business for you.
“You are what you publish” – David Meerman Scott
Blogging enhances your ability to write
Everything starts with the written word and you need to be good at writing if you want to develop your marketing skills. A blog is a great way to get some much needed practice in. The more you write, the more comfortable and proficient you become. Your first blog will probably not be your best work, but that’s OK. The Internet is a great way to test your ideas. Don’t let perfection hold you back!
“Good is Good Enough” – Nigel Botterill
Blogging allows you to increase your technical skills
If you use WordPress, or any other platform, for managing your blog, the more you use it, the better you get at it. I started as a complete novice, and just got better at it over time. So as part of the process you’ll increase your technical and computer skills.
If others can do it, you can do it too. You’ve got to start somewhere…so just start!
Blogging enables you to become the go to person in your niche
In my opinion this is one of the biggest benefits. As you begin to contribute your knowledge to the Internet you start to build up a name for yourself. If you are consistent with your information, and the information is targeted at you audience in the right way, you will become the go to person in your niche for what it is that you do.
This is called thought leadership, which you can read more about here – Becoming a Leader in your Niche Through Thought Leadership.
“Delivering content where and when it’s needed and, in the process, branding your organisation as a leader” – David Meerman Scott
Blogging helps you to differentiate from the competition
By adding a blog to your website you begin to personalise it and make it completely unique. Your blog becomes your channel to get your thoughts and personality out there into the market place. This will play a significant role in differentiating your business from your competition.
Blogging increases the amount of content you can produce
Committing to writing a blog really develops your ability to generate content. For example, some of the content I have produced so far has been used for public speaking events and other publications. As you begin to generate content for your blog you realise that you have a significant amount of knowledge, and the more you produce, the easier it becomes to produce more. Before you know it you’ll have an abundance self written content to use for your blog and other publications.
Blogging increases your knowledge of your subject
When you have to write out your thoughts so they can be read by others, it teaches you how to get your information across in a coherent fashion. This is a significant part of the learning process. First we study, then practice, and then teach. Your blog comes in at the teaching part of the cycle, and it will help you to become better at what you do through developing your thoughts and adding clarity and cohesion to your ideas.
What’s next for Blogging for Small Businesses?
As you can see there are so many benefits and, for both personal and business reasons, engaging in blogging could have a massive impact on your life and the future of your business.
Over the next few weeks and months I’m going to give away my best tips along with templates for you to use so you can start your own blog and get your knowledge out there. I welcome you to contribute to what I’m writing with your own thoughts and experiences as we go through this process.
If you are keen to start your blog right now, and you would like some expert help, please get in touch with me and I can help you work though it.
Have a great week!