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What is content marketing and why should you care?

The Content Marketing Academy

You may have recently heard the phrase ‘content marketing’, perhaps from your boss, a colleague or a marketer that you have been working with. For most it’s just another marketing buzzword, and for those that really don’t know what it is, it’s assumed to be just another marketing trend that will come and go.

Content marketing isn’t new. It’s been around for decades and I urge you to figure out what it means for your marketing strategy.

In essence content marketing is just a term that the marketing industry has used to describe how you listen to your customers and communicate useful, helpful and educational advice that’s relevant to your customer and audience. It’s really about as simple as that.

To give you some context, those who are providing useful and helpful information to their audience are using platforms such as:

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Ten reasons why I started the Marketing Academy Podcast

Marketing Academy Podcast

I’m sure you’ve heard of podcasts before, you may have even listened to a few. I was the same 6 months ago. I had listened to a few shows on and off, but I never really took podcasts seriously as a small business marketing tool or even from a learning/personal development perspective.

Perhaps I thought that podcasts were only for big players, or maybe I just never gave it enough thought. I’m not 100% sure and I guess it doesn’t really matter now.

My perspective has completely changed to the point that I’m getting deeper and deeper into the podcasting community from both a publisher and a consumer perspective.

I urge you to read this article and dig into the podcasting community and see if it’s for you.

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5 reasons why you’re struggling to write and publish a blog for your business

Small business blogging - writing and publishing a blog

At the start of 2014 I reached out to the local business community here in Fife to ask them what they found challenging when it came to implementing a business blog. You’ll probably not be surprised to learn that a lot of people are having similar challenges.

There are about 12 different challenges that were expressed and in this article I have included the top 5 big challenges that business people typically have when it comes to writing and publishing blog articles. Once you’ve read through these top 5 let me know if you have anything to add by joining the conversation in the comments section at the end.

The top 5 reasons you’re struggling to write and publish a blog for your business are:

  1. You don’t know why you should write a blog
  2. You don’t know what to write about
  3. You don’t think anyone will read what you write
  4. You don’t have the time to write a blog
  5. You don’t know where to start with blogging

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What it means for your small business to become a media business

Prefer to listen to Chris chat about this topic? You may have already heard about how small businesses need to become their own PR and media company – you might have even heard me talk about it at some recent small business events in Fife. I urge you not to dismiss this major marketing trend! In this article I’d like to help you understand what it really means for small businesses to become a media business.

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SEO for small business owners

SEO for Small Business

I’ve been asked a lot of questions about small business blogging, and I’ve answered many of them on my blog. However, I’ve not written specifically about SEO for small business until now.

As you may know, I write articles like this to help business owners like yourself to get better at marketing. This article is really about helping you to get smarter with your blog articles by understanding how to make small tweaks to enhance your articles and optimise them for search engines.

I want to make this really easy to follow and strip away any technical jargon so you can use this information effectively.

This is not just another SEO article – this has been written with you in mind and I hope that you can use this article as a checklist/reference for when you are publishing your own blog articles & webpages.

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