Learning Everyday

Tel: 01383 665080

Automation etiquette for Twitter

Twitter Automation - Social Media Etiquette

It’s Sunday, and it’s confession time.

Since joining Twitter in March 2009 I have been guilty of the following bad practices:

  • Automatic direct messages
  • Automatically scheduling content
  • Linking social channels together – e.g. auto posting from Facebook to Twitter an vice versa
  • …and a few other stupid things

In short, what I tried to do was automate my social media activity. I can tell you right now that I’ve been getting it all so very wrong for years!

I’ve learned a lot about what really works and what doesn’t and I’m going to share with you some best practices and why you should avoid automation for Twitter, and social media in general.

I hope that my attempt to make automation etiquette for Twitter simple will help you understand best practice and help you shine through on Twitter.

Read More

Creating better customers with content marketing

CMA - Content Marketing Academy - Creating Better Customers

Before you read this article, please click here to read this previous article about why we are changing our brand.

You may be asking yourself why we selected our new tagline to be ‘Creating Better Customers’?

In short, what we have done is take the main outcome/objective of content marketing, and placed it at the heart of our new brand and our story.

This short article answers questions such as:

  • What is the point of content marketing?
  • Why should my business embrace content marketing?
  • Isn’t content marketing just another marketing tactic?

Please read on to find out why ‘creating better customers’ is at the heart of content marketing.

Read More

It’s time for a change…

Learning Everyday

Learning Everyday started as an idea in my head around 2011-12. At the time I had no idea that it would become what I’d eventually call my marketing consultancy business, which started trading as a limited company June 2013.

I’ve never really thought about it until now, but we just passed our 2nd birthday!

‘Learning Everyday’ is exactly what you think, it’s a success principle; the most successful people in the world swear by a commitment to learning, and to learning something new everyday.

I’m proud of the brand and what we have created, but it’s time for a change.

Read More

Social media: It’s time to get back to basics

Social Media: Back To Basics

I was originally going to go at length on this topic, but I when I got through with writing 90% of the article I thought “screw it, just get to the point already!

I scrapped the waffle and I’m going to get right to it…

Most people are struggling to figure out how to scale their social media efforts and get more return on investment (ROI).

We are obsessed with tools, applications and software and thinking that these ’solutions’ are going to be the ’silver bullet’ that will finally get us the success we are looking for, whatever that is!?

I think we’ve all been guilty of overcomplicating social media. But it’s simple.

If we were to all be honest with ourselves, social media is all about creating connections, building relationships and turning weak connections into strong connections. We all want to build a following or an audience.

Here’s the thing, there’s not a single tool or application that can do that for you.

It would be like sending a robot to a networking event to substitute for you. How do you think that would work out?

The only way to make connections, build an audience and create strong relationships on social is through genuine and authentic one-to-one communication.

And here’s the clincher…that takes effort. A lot of effort.

The kind of effort that most people simply aren’t willing to put in.

Read More

What’s the best way to build an online community?

Building an online community

Over the past few months a few related questions have come up in the CMA Facebook Community that I’d like to discuss. They are – “What’s the best way to build an online community?”, “What are the best resources for building an online community?”.

The same topic has come up in private conversations and in workshops and seminars. I’m certainly not an expert on the topic, but community and audience building is a topic that is at the forefront of my mind, and has been for the past 6 months or so.

I have been trying to figure out how build a community using Facebook closed groups (click here to request to join the CMA Community), and in order to develop my knowledge and understanding I have been reading a lot of articles and books on the topic and also practicing and experimenting with community management principles.

I’d like to address these questions and provide a starting place for building an online community

Read More