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The four C’s for content marketing success

Content Marketing Success

Are you curious about how to start your content marketing journey? Are you interested in how other people started there’s and became successful? My advice is to remember the four C’s for content marketing success.

The four C’s map out the start of your journey to becoming a great content marketer. This is how I started my journey and how other’s I’ve spoken to have mapped out their own journey. The four C’s will help you develop your content marketing strategy, build your platform and help you communicate with your audience.

I’ve interviewed many people about their journey and people have also quizzed me about my own. During The Marketing Academy Podcast interview with Pete Matthew (click here to listen to Episode 14), we talk about ‘the three C’s of content marketing’. I have taken direct influence from what Pete shared with me, and I’m going to amend this slightly by adding in a fourth C.

Are you ready to start your content marketing journey?

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What is content marketing and why should you care?

The Content Marketing Academy

You may have recently heard the phrase ‘content marketing’, perhaps from your boss, a colleague or a marketer that you have been working with. For most it’s just another marketing buzzword, and for those that really don’t know what it is, it’s assumed to be just another marketing trend that will come and go.

Content marketing isn’t new. It’s been around for decades and I urge you to figure out what it means for your marketing strategy.

In essence content marketing is just a term that the marketing industry has used to describe how you listen to your customers and communicate useful, helpful and educational advice that’s relevant to your customer and audience. It’s really about as simple as that.

To give you some context, those who are providing useful and helpful information to their audience are using platforms such as:

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Ten reasons why I started the Marketing Academy Podcast

Marketing Academy Podcast

I’m sure you’ve heard of podcasts before, you may have even listened to a few. I was the same 6 months ago. I had listened to a few shows on and off, but I never really took podcasts seriously as a small business marketing tool or even from a learning/personal development perspective.

Perhaps I thought that podcasts were only for big players, or maybe I just never gave it enough thought. I’m not 100% sure and I guess it doesn’t really matter now.

My perspective has completely changed to the point that I’m getting deeper and deeper into the podcasting community from both a publisher and a consumer perspective.

I urge you to read this article and dig into the podcasting community and see if it’s for you.

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5 reasons why you’re struggling to write and publish a blog for your business

Small business blogging - writing and publishing a blog

At the start of 2014 I reached out to the local business community here in Fife to ask them what they found challenging when it came to implementing a business blog. You’ll probably not be surprised to learn that a lot of people are having similar challenges.

There are about 12 different challenges that were expressed and in this article I have included the top 5 big challenges that business people typically have when it comes to writing and publishing blog articles. Once you’ve read through these top 5 let me know if you have anything to add by joining the conversation in the comments section at the end.

The top 5 reasons you’re struggling to write and publish a blog for your business are:

  1. You don’t know why you should write a blog
  2. You don’t know what to write about
  3. You don’t think anyone will read what you write
  4. You don’t have the time to write a blog
  5. You don’t know where to start with blogging

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What it means for your small business to become a media business

Prefer to listen to Chris chat about this topic? You may have already heard about how small businesses need to become their own PR and media company – you might have even heard me talk about it at some recent small business events in Fife. I urge you not to dismiss this major marketing trend! In this article I’d like to help you understand what it really means for small businesses to become a media business.

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