Learning Everyday

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Chris Marr’s favourite ‘what is content marketing?’ videos

Content Marketing Videos

Content marketing is mostly misunderstood by people in business, and that’s why I have made it my mission to spend the majority of my time teaching people about content marketing.

These are the questions I get asked most often about content marketing:

  1. What is content marketing?
  2. How do I get started with content marketing?
  3. What are the business benefits of content marketing?
  4. Where can I learn more about content marketing?

I know that many people prefer learning by watching short videos, and not by reading lengthly blog articles. So with that in mind, I have pulled together my favourite content marketing videos that answer some of the biggest questions, challenges and concerns around content marketing.

  • 26:06 – Total watching time
  • 3:43 – Average watching time
  • 2:15 – Shortest video
  • 6:10 – Longest video

(I use this time calculator to help me)

If you’ve got 30 minutes, why not take time out to watch all the videos, take some notes, and let me know what you learn in the comments section at the end.

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The six marketing methods I used to establish Learning Everyday

Light bulbs in perpetual motion

There are 1001 ways to market and promote your business products and services, and it can be difficult to know exactly what to do.

The main challenge for most business owners is consistency, patience and not becoming overwhelmed by the huge number of options that are available to you.

You may be wondering how you can:

  • create more awareness of your business
  • make sure more people find out about what you do
  • get more customers
  • keep in touch with your customers

These questions and challenges come up time and time again when I’m facilitating workshops and discussing marketing with business owners, and I have a solution for you.

The following six aspects are the marketing activities that I committed to for the first 18 months to grow awareness of Learning Everyday, build authority, get customers and keep in touch with people.

There is no doubt that these six marketing methods will also work for you. My hope is that you will read this and take action.

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When SEO doesn’t matter

Every single day someone mentions SEO (Search Engine Optimisation) in conversation, whether that be in person or online. Most people are confused by it, and in some cases afraid of it.

To be honest, I’m almost afraid to say that “SEO doesn’t matter”, especially since it is such a widely discussed topic and viewed as the “Holy Grail” of Internet Marketing.

SEO is very highly regarded as one of the most important activities when it comes to content creation, especially blogging.

The confusion and lack of understanding about how SEO works and what to do can be a real barrier for people getting started with their content creation and blogging efforts.

What I’d like to discuss in this article is if there is a time when SEO doesn’t matter so much in content marketing and business blogging.

I think there is.

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Chris Marr’s Business Toolbox: Word Swag – A graphic designer in your pocket!

Word Swag

This article is part of Chris Marr’s Business Toolbox series: weekly articles dedicated to showcasing awesome business applications and software that you can use to save you time, reduce stress and grow your business!

  • Would you like to find an easy way to create sexy & professional word/phrase images for social?
  • Do you find even basic design packages difficult to use?
  • Do you love motivational quote images?

If so, we would like to share with you an amazing application that ticks all the boxes and allows you to create professional word/phrase images for all your social channels.

What I love the most about technological advances is how the things that we used to have to pay a lot of money for become cheaper, and things that used to take a long time are now very easy to do.

It wasn’t too long ago that I was paying a Graphic Designer to put phrases on to images for me so I could share them socially. Now I can do it all myself in less than a minute, and all for a few pounds from the app store! This doesn’t mean that I have stopped using a designer, but now he can focus more value adding tasks and projects.

If you’ve not discovered Word Swag for iOS yet then you are missing out big time! Once you download Word Swag and start using it there will be no looking back!

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Chris Marr’s Business Toolbox: Bring your life’s work together with Evernote


(Image source)

This article is part of Chris Marr’s Business Toolbox series: weekly articles dedicated to showcasing awesome business applications and software that you can use to save you time, reduce stress and grow your business!

I’m sure that note taking is a big part of what you do on a daily basis; most people can’t trust their memory to remember everything. The challenges you may have could include:

  • Not remembering to do things
  • Not remembering to follow up
  • Not being able to find your notes
  • Not having one handy place to keep all your notes

I have always loved taking notes, making lists, and being organised in general. Also, in recent years I’ve really started to enjoy writing more. I still love my Moleskin notebooks but when it comes to being more efficient, finding a way to take notes electronically has become a big deal for me. Not just for business, but for everything in my life.

I started using Evernote at university in 2009 and I use it for almost everything now. It’s one of only a few applications that is open and on every single day.

If you are thinking about using Evernote (we highly recommend that you do) you can start with this article that details:

  1. What Evernote is
  2. The benefits of using Evernote
  3. How we use Evernote here at Learning Everyday
  4. Some fantastic resources that will help you get started with Evernote

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