Learning Everyday

Should I start a Facebook group for my business?

facebook group for business

There’s no doubt that Facebook groups for business purposes are becoming more popular.

I’ve built up a fairly successful Facebook group around content marketing so I know a thing or two about Facebook groups, but I’m still learning much like everyone else.

They are a fantastic way to build and grow a community and engage with a group of people around a specific topic. Not only that, they are a lot of fun and a great way to get to know more people.

Because of this small success the one question I often get asked is “should I start a Facebook group for my business?

The short answer is that you could, but there are few important things to consider before you get stuck in.

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Why join the Content Marketing Academy Facebook Community?

CMA Facebook Community
  1. Are you a business owner that’s interested in content marketing?
  2. Are you a content marketer that’s interested in getting involved in the content marketing community?
  3. Are you looking for positive and like minded people to hang around?

If so, the Content Marketing Academy Facebook Community is for you.

There are so many Facebook groups to join, so why should you join this particular group?

To save me going on about it, I asked what others thought about being a part of the Content Marketing Academy Community…here’s what they said:

CMA - Community

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How Google works with content marketing

How Google Works

I’d like to clear the air on something very important for your success with content marketing – how Google works!

Believe it or not, most people don’t understand how search engines work, so we need to iron this out as part of the whole content marketing strategy.

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How to generate more ideas for content marketing

ideas for content marketing

Throughout the year I do a lot of content marketing workshops and speaking, and some of the most popular questions we get asked are around generating ideas for content. For example

  • I understand content marketing, but I have no idea what my content will be about!?
  • I don’t know what to write about
  • Why would anyone want to read my content?
  • How can I create valuable content?

These are completely normal and valid concerns when getting started with content marketing.

I have packed this article full of topics that you can use to brainstorm ideas for your content.

I highly recommend sitting down with a notepad or a blank piece of paper and writing down all the ideas you have for your content.

My challenge to you is to create 50 specific ideas for your content. It might seem like a lot, but I know you can do it. Once you get started it will become really easy. Not only that, you’ll start to get really excited about the possibilities.

Also, if you generate 50 ideas, you know that you aren’t going to run out of ideas for content any time soon!

50 ideas will prove to both of us that you are ready to start!

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Automation etiquette for Twitter

Twitter Automation - Social Media Etiquette

It’s Sunday, and it’s confession time.

Since joining Twitter in March 2009 I have been guilty of the following bad practices:

  • Automatic direct messages
  • Automatically scheduling content
  • Linking social channels together – e.g. auto posting from Facebook to Twitter an vice versa
  • …and a few other stupid things

In short, what I tried to do was automate my social media activity. I can tell you right now that I’ve been getting it all so very wrong for years!

I’ve learned a lot about what really works and what doesn’t and I’m going to share with you some best practices and why you should avoid automation for Twitter, and social media in general.

I hope that my attempt to make automation etiquette for Twitter simple will help you understand best practice and help you shine through on Twitter.

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