5 Ways to Increase the Effectiveness of Your Website
Do you know if your website converts visitors into customers? Have you got systems in place to track what’s happening on your site?
Following on from last weeks article, Is your website generating customers?, I have detailed 5 ways in which you can increase the effectiveness of your website.
This is really basic stuff and will help you determine how you can improve your website through tracking and measuring performance.
5 ways to increase the effectiveness of your website
Here are some tips to help you think about how to generate more traffic to your site and also understand exactly what your website is doing for you.
Google Analytics (GA)
Most people have installed it, but not many people are actually using it properly. Use GA to find out where your traffic is coming from, and what keywords are being used to find your site.
Leverage this information and scale up your activity to suit where the traffic seems to be coming from. Check the other metrics like bounce rate, page views, time on site, etc. You’ll quickly get a feel for how well your site is performing.
Call Tacking Numbers
The telephone number on my website – 01333 815033 – is a call tracking number. When someone calls this number my normal phone in the office rings, just like my normal telephone number (01333 278724) . However, I can track all the calls coming through. I’ve also got something called a ‘whisper’ installed, so when I pick up the phone I know right away that it’s my website that the caller got the number from.
This is a great way to track your web conversions, and other marketing activities too.
You can use Bitly URL’s for free to track clicks on your links. When you send out links to your site on to social media sites, twitter and other marketing campaigns, use Bitly to track how many people are clicking on your link. I use it for everything and it’s a great way to see if your marketing is working and traffic is being driven to/from your site.
Give away some great content for free. You can set it up so that visitors have to ‘opt-in’ by giving you their email address before getting a copy of your content. This generates a lead for you and you can then follow up by email. Alternatively, you can remove the opt in and allow visitors to download it completely free, making your website more sticky.
Free content is a great way to increase your credibility, authority and lower the risk for potential buyers – see Becoming A Leader in Your Niche through Thought Leadership for more on this.
Using Twitter for Backlinks
A backlink is basically a link on the web that links back to your site. You can send links to your site out to twitter and it creates backlinks to your site. Use something like Hootsuite to schedule a bunch of tweets with links to your site (use bitly) and keep it up to date over time. This also keeps your twitter account active. This is great for getting your website pages ranking in google quickly.
Spend time looking at your website analytics
Whatever you are doing with your website make sure you are able to track what’s happening. Don’t be afraid to ask for help if you are unsure about anything. The 5 tips in this article are really the basics of website tracking, so if you are looking for more advance assistance please seek a website optimisation expert.
Schedule an hour out this week to look at your website and make sure you’ve got some of the basics in place.
Have a great week!